Strategy & Innovation

Reimagine the future and adapt to the real purpose of your organization by embracing innovation and defining a clear roadmap that can be achieved with the right mindset, culture, objectives, and actions.

Overview

With the right mindset, knowledge and strategy a human can achieve anything in life. We believe that an organization should be led and envisioned the same way. A business without leadership, proper culture, clear objectives and innovative strategy will most likely saturate, fail or never achieve its potential. At Ollen we have designed an approach that rewires your organization's brain, mindset, path and capabilities to achieve its potential and address the critical choices that are facing business leaders continuously. Our understanding of market trends and drivers, along with deep industry expertise and analytical capabilities, enables us to provide organizations with evidence-based analysis needed to make strategic choices, and collaboratively design solutions that fit their needs and fulfil their strategic ambitions. Our approach is driven by 5 main principles and cover the key aspects of your organization:

1. Leading with purpose

2. Reigniting company culture

3. Innovating for the future

4. Defining the path forward

5. Delivering results, not reports

overview

Services

With faster-changing environments and continuous technological disruptions, moving forward is challenging when you're unsure of which direction to go or why you're going that way, to begin with. When a business cannot clearly create or convey a cohesive vision that is dynamically adapted to market changes, it will struggle to make any progress and gradually become obsolete and/or far too disconnected from reality.

At Ollen, we believe that leaders should step back and rethink where they are heading, and whether they are in line with the real purpose and vision based on which the business was designed in the first place. Ollen strategic planning approach rewires your business, aligns all stakeholders to the vision, and connects your goals with actionable plans that can be implemented successfully.

Performance

Strategic

Operational

Departmental

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PURPOSE VISION MISSION LEADERSHIP CULTURE GOVERNANCE

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WHERE ARE WE?

Assess internal and
external factors

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WHERE COULD
WE BE?

Analyze SWOT and
possible future
scenarios

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WHERE DO WE
WANT TO GO?

Modify and validate
purpose, mission, vision
and values

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HOW DO WE
GET THERE?

Develop goals,
strategies, initiatives
and actions

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HOW DO WE
IMPLEMENT TO
GET THERE?

Identify a clear
roadmap and
execute based on
milestones

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ARE WE GETTING
THERE?

Monitor and measure
performance metrics
and adjust on an
ongoing process

Drastic changes in technologies, customer behaviors and ways of doing business, coupled with globalization and economic challenges are putting pressures on business models to stay relevant and competitive. Consistently creating, capturing and delivering value is becoming way more challenging and uncertain than ever before, and in most cases, companies fail at innovating their business model because leaders are afraid of change or lack the knowledge to drive a transformation across their organization.

At Ollen, we believe that companies should constantly revisit their business model to ensure they are generating cash, delivering the expected value and not lagging behind their internal objectives or external market dynamics. Ollen business model innovation approach will deliver robust and compelling models to dynamically navigate disruptive times and unexpected storms, while making your organization profitable, efficient and appealing to investors.

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Value Network

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VALUE
DELIVERY

VALUE
CREATION

VALUE
CAPTURE

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Who?

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Value
Proposition

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Value
Chain

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Profit
Model

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WHAT?

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How?

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Why?

While many companies are able to achieve a period of fast growth in their early years, the vast majority will find themselves stalling once they mature. Without the right strategy in place, growth objectives can become burdens leading to lagging performance, opportunity cost, and loss of value, and once a business hits that point, there's generally only two outcomes: they either become a victim of their own success and struggle to survive thereafter, or they remain comfortably in that range, and never achieve any significant growth.

At Ollen, we believe that leaders should be pro-active and design their growth strategy to navigate different stages of the business cycle and ensure continuous expansion. Ollen growth strategy approach combines tactical and strategic thinking to your viable growth options, and design strategies that can be executed successfully for your organization and ensure continuous and sustainable long-term growth.

Existing Adjacent New

MARKET & CUSTOMERS

Existing Incremental New

PRODUCTS & SERVICES

Market Development

Partial Diversification

Transformational

Diversification

Market Expansion

Adjacent

Limited Diversification

Partial Diversification

Core

Market Penetration

Product Extension

Product Development

Many companies design products and services that are technically more superior than others, however they still fail to access the market, scale and expand their business activity. While other companies with well-designed go-to-market strategies and despite their inferior offerings, are able to outcompete and win market share.

At Ollen, we believe that leaders should drive their market access with winning go-to-market strategies that take into consideration all the factors that come into play for their service/product offerings. Ollen go-to-market strategy approach is built around a deep dive into the 5 Ws & H questions to design a practical and executable strategy that maximizes your customer acquisition, conversion, and retention.

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GO-TO-
MARKET
STRATEGY

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How

do we go to market?

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When

shoud we
launch?

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What

are we selling?

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Who

are we selling it to?

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Why

do our prospects need this?

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Where

can we reach
them?

No matter how big or small your organization is, one of the most fundamental reasons for failure is the fact that branding is often disconnected from your business strategy, value proposition and market perception. Many companies fail to use their branding to impact customer emotions, create a bond and convey the right message to push them to believe that buying their products or services will solve their problem and give them the value they are seeking.

At Ollen, we believe that leaders should translate the emotions they want to convey through their business strategy with a clear image, messaging, communication, promise and delivery. Ollen brand strategy approach aligns internal and external branding factors and requirements to attract the right customer and build a strong rapport now and for the future.

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BRAND STRATEGY

Brand Analysis & Audit Brand Analysis & Audit

BRAND ANALYSIS & AUDIT

Research Research

RESEARCH

Strategic Branding Plan Strategic Branding Plan

STRATEGIC BRANDING PLAN

Internal Branding Internal Branding

INTERNAL BRANDING

External Branding Internal Branding

EXTERNAL BRANDING

Many companies fall short on promoting their products, reaching target audience, and attracting new customers simply due to broken marketing strategies that don't align with the value proposition, customer needs and brand, while in many instances companies don't have a marketing culture and they don't realize that marketing strategies are a stepping stone to creating effective marketing plans that can build attraction to prospects and convert them into regulars

At Ollen, we believe that leaders should realize that achieving sustainable organic growth is done by putting the customer at the center of the company's strategy and continuously monitoring performance to proactively adapt with changing behaviors. Ollen marketing strategy approach focuses on developing a marketing culture that translates your sense of purpose into your marketing efforts and answer to the factors that matter most to your customer.

MARKETING STRATEGY

MARKETING STRATEGY

Objectives Objectives

OBJECTIVES

Target Audience Target Audience

TARGET AUDIENCE

Competitive Landscape Competitive Landscape

COMPETITIVE LANDSCAPE

Value Proposition Value Proposition

VALUE
PROPOSITION

Channels Channels

CHANNELS

Tactical Plan Tactical Plan

TACTICAL
PLAN

Performance Measurement Performance Measurement

PERFORMANCE
MEASUREMENT

Continuous changes in trends, technology, consumer behaviors and channels are putting pressure on companies' ability to provide a consistent experience that matches the customer perspective and what he's looking for. Simply, they don't care about your policies or limiting technology or budgets, they want you to solve their problem quickly and thoroughly, and they want you to make them feel valued. Many companies fail at delivering effective CX strategies because they are designed based on their own operational requirements, they don't understand their customers and they don't lead a CX driven culture across the organization.

At Ollen, we believe that a critical aspect for business success and growth is to provide repeatable top quality experience for customers by optimizing internal and external activities, and leveraging latest technologies. Ollen CX strategy approach focuses on touchpoints, interactions, and engagement across your customer experience platforms, including user experience (UX) and customer service, to maximize return on experience (ROX), customer lifetime value, increase customer satisfaction and send your revenue soaring.

UX

INFORMATION
ARCHITECTURE

TECHNOLOGYINTERACTION
DESIGN

CONTENT
STRATEGY
VISUAL
DESIGN

USER
RESEARCH
USABILITY

CX

CUSTOMER
SERVICE
EMPATHY

BRAND
REPUTATION
VALUE

FAIR
DEALINGS

SALES ADVERTISING

PRODUCT
DELIVERY
MARKETING

In the digital age we live in today, organizations are facing challenging decisions on how to respond to disruptive competitive threats and how to exploit the opportunities from new technologies. Business leaders are already confronting the next phase of technology as blockchain, robotics, artificial intelligence and the Internet of Things are making their way into the mainstream.

At Ollen, we believe that business leaders must develop a clear understanding on how digital will impact their market, customers, internal organization and supply chain, and make increasingly big and bold bets on how the future will unfold. Ollen digital strategy & transformation approach collaborates closely with organizations to develop a robust digital strategy and a clear roadmap to transform business models, operational processes and customer experience, and drive the change culture across the entire organization.

Digital Business
Networked System

Traditional Business
Closed System

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Business
Agility

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Develop
Business model
Explore new
markets

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Accelerate
Processes
and make them
more flexible

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Improve
Quality
Reduce
Costs

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Your
Benefits

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Business

Linked with customer,
Partners, Vendors, Operations

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Vendors

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Partners

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Customers

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Operations

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Business

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Legacy System

Inventory Data
Business Processes

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Enterprise
Applications

Integration into platform
Availability of information

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Cloud

Hybrid cloud
Managed services
Security

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Big Data &
Smart Data

Aggregate
KPIs

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Internet of Things

Integration
Monitoring
Visualization

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Blockchain

Smart
contracts

Digital Transformation