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Brand Packaging Design Services

Packaging is the last moment of influence before purchase. Our packaging design practice creates structural and graphic solutions that perform on shelf, in transit, and at point of sale across MEA markets.

Custom packaging design services

The wrong packaging costs sales silently: through missed recognition, poor differentiation, or lost shelf presence. Our packaging design practice combines structural engineering with graphic communication to produce packaging that captures attention, communicates brand values clearly, and supports purchase decisions at the moment they happen.

At Ollen Group, as a product packaging design agency consulting firm, we use a design process based on decades of experience to help you deliver not only great, but also innovative and effective packaging design. By conducting research on your business, target audience and market competitors we’ll help you clarify your product packaging strategy based on the brand architecture and portfolio of brands and products. Following the research, our approach covers mainly 3 stages: (1) Conceptualizing different packaging directions out of which a route will be selected, (2) Visualizing the selected route across different categories and SKUs, (3) Technically rolling out the design by finalizing the technical files (including keylines and final designs) in coordination with internal and external production teams and selected production companies.

Ollen Group is a leading packaging & label design services consulting firm in Dubai, UAE, Saudi Arabia and the Middle East & Africa region. Our creative product packaging design consultancy team have extensive experience in providing custom boxes & packaging services consultancy services. With a diverse mix of design services to choose from, our packaging design consultants are ready to take on your projects. In recent years, we have successfully completed a variety of projects. Check out some of our projects below in case studies.

Innovative Snow Resort Feasibility and Design
Case Studies | Design Portfolio

Innovative Snow Resort Feasibility and Design

Created an innovative snow resort for a government in the MENA region, focusing on sustainability and incorporating technology to enhance the guest experience. Our services included market study, comp...

What we do

We bring focused expertise to each of the following areas, working with our clients from initial diagnosis through to implementation.

Packaging Competitive Analysis

Packaging Competitive Analysis

Analyze competitors packaging design within the current and target markets, identify the key strengths and weaknesses, and evaluate the strategies and tactics that they employ, and the competitive advantages that give them a market edge.

Packaging Benchmarking

Packaging Benchmarking

Compare packaging design and its performance across different channels against those of organizations known to be leaders and provide insights. This includes internal, external, competitive, performance, strategic and practice benchmarking.

Packaging Conceptualization

Packaging Conceptualization

Conceptualize the packaging design idea relevant through development of packaging visual identity system across segments, including logo artworks development, color palette, type style, Image style and photography, among others.

Packaging Visualization

Packaging Visualization

Develop the packaging design 3D visuals & mockups with content information and illustrations. This includes communication, graphics, imagery and photography, promotional violators, back-of-pack treatment, multi-pack treatment, and POSM treatment.

Packaging Technical Roll-out

Packaging Technical Roll-out

Develop the print ready technical packaging artworks and coordinate production. This includes preparation of master artwork and adaptation artwork, with all icons and illustrations, material suggestions, dimensions, and files for production.

How we help clients

How do you develop and execute packaging designs?

How do you develop and execute packaging designs?

Conceptualize, develop and execute packaging designs, including logo artworks, color palette, type style, Image style and photography, 3D visuals & mockups with content and illustrations, print ready technical artworks, among others.

How do you raise brand visibility?

How do you raise brand visibility?

We help design creative packaging concepts that will give the product great shelf/digital presence, attractive, exciting and effective design that sets the brand apart from the competition.

How do you increase customer interest?

How do you increase customer interest?

We help develop unique selling points that need to be communicated in a way that benefits the customer, this kind of benefit approach will encourage the customer to choose the desired product over the competition

How do you build a stronger identity?

How do you build a stronger identity?

We help define and develop a core customer philosophy, as well as analyze and refine brand identities and implement packaging designs that contribute to establishing a stronger identity and offering.

How do you increase viewers emotional response?

How do you increase viewers emotional response?

We help the organization packaging designs to be so engaging that your audience can connect to it every single time which can instantly trigger the emotions and the viewer can associate himself with the qualities of the product.

How do you clarify brand positioning and messaging?

How do you clarify brand positioning and messaging?

We help increase brand positioning, and articulate the stories and identity of the master and sub-brands, and the messaging to customers that sets the stage to grow the portfolio of products and ranges.

How do you attract the right people?

How do you attract the right people?

We help design and execute attractive packaging for the different portfolio products and ranges based on your existing and target customer's preferences, focusing on what customers want not on what you want to offer them.

How do you improve customer journey experience?

How do you improve customer journey experience?

We help create specific packaging features and attributes that ignites customer experience by establishing an emotional connection that shaping the attitudes that drive decisions, which not only wins new costumers but retain existing ones.

Related Services

We integrate our capabilities across disciplines to deliver end-to-end value for our clients.

Packaging Competitive Analysis

Packaging Competitive Analysis

Analyze competitors packaging design within the current and target markets, identify the key strengths and weaknesses, and evaluate the strategies and tactics that they employ, and the competitive advantages that give them a market edge.

Packaging Conceptualization

Packaging Conceptualization

Conceptualize the packaging design idea relevant through development of packaging visual identity system across segments, including logo artworks development, color palette, type style, Image style and photography, among others.

Packaging Visualization

Packaging Visualization

Develop the packaging design 3D visuals & mockups with content information and illustrations. This includes communication, graphics, imagery and photography, promotional violators, back-of-pack treatment, multi-pack treatment, and POSM treatment.

Packaging Technical Roll-out

Packaging Technical Roll-out

Develop the print ready technical packaging artworks and coordinate production. This includes preparation of master artwork and adaptation artwork, with all icons and illustrations, material suggestions, dimensions, and files for production.

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