Most retail design failures are not design failures. They are process failures. Our retail design practice begins with customer behaviour analysis and commercial objectives, then moves through concept, schematic, and detailed design phases with commercial performance metrics embedded at each stage, not added at the end.

Serving some of the most prominent brands, commercial developers, and independent retailers, Ollen Group specialize in creating inviting, functional, and highly efficient business environments, that deliver the best brand ambitions and customer experience. Our approach is pragmatic and starts in an in-depth understanding of customer needs and business requirements. We determine how the idea and space will interact with one another and integrate the two to best meet your goals. This includes but not limited to:

• Defining the target market including demographics, preferences, and needs in order to create an effective retail design
• Setting design objectives that align with business goals and objectives, considering factors such as brand image, desired customer experience, and desired sales outcomes
• Conducting a site analysis covering the physical characteristics of the retail space, including the location, size, layout, and traffic flow
• Creating a floor plan with a detailed layout of the retail space that shows the placement of fixtures, displays, and other elements
• Designing the visual merchandising with arrangement of products and displays in a way to encourage customers to make purchases
• Choosing finishes and materials to be consistent with the brand image and the desired customer experience
• Implementing the design in a way that is efficient and cost-effective to ensure the overall vision for the retail space is achieved
• Evaluating and refining the design as needed in order to achieve desired sales outcomes and improve the customer experience

Ollen Group is one of the leading retail design firms in the Middle East & Africa region. Our retail consultants and designers, as well as retail business consultant, retail strategy consultant, retail management consultant and retail design consultants team have extensive experience in providing interior design consultation services.