A concept is the starting point for any successful packaging. No matter how great your product is or how effective your marketing efforts are, what really sets your packaging apart from the rest is a well thought out packaging concept that connects with your audience and target markets. A well-defined and aligned packaging concept is the base for formulating a portfolio of products. For companies wanting to build a unique packaging identity for their business, it is important to start with an insightful packaging concept that encompasses all elements of packaging, branding and marketing.

Ollen Group packaging conceptualization consultants help organizations develop packaging concepts and all related collaterals that make them stand-out from competition and deliver on set commercial objectives. This includes verbal and visual elements but not limited to:

• Packaging routes
• Packaging colors
• Packaging visuals
• Packaging typography
• Packaging format
• Packaging personality
• Packaging mockups
• Co-Packaging

Ollen Group is one of the most creative conceptualization consulting firms in Dubai, UAE, Saudi Arabia and the Middle East & Africa region. Our packaging conceptualization consultant have extensive experience in providing packaging conceptualization consulting services at the early, startup, growth and maturity stages of the business lifecycle.