Comparing brand positioning and performance to a rival is essential when competing. Without it, an organization would never know how successful its brand performance is in a market or whether it is perceived better by customers compared to how a competitor brand does. Benchmarking involves comparing current brand data compared to industry peers. It is used to aid brand strategic and business planning, as part of an ongoing performance improvement program, and/or to support significant brand initiatives. It also helps companies stay ahead of competition, identify areas for improvement, and increase competitive value.

Ollen Group 360⚬ research & intelligence approach combines primary and secondary research techniques, to gather and study quantitative and quantitative brand information on peers, and harness data analytics expertise to provide concrete brand benchmarking and competitive benchmarking consultancy services in target markets, this includes but not limited to:

• Selection of comparison brands
• Brand and external data collection
• Brand competition awareness
• Branding strategy evaluation
• Brand goals and objectives tracking
• Brand value drivers discovery
• Branding strategy gap analysis
• Brand competitive intelligence
• Leading brands benchmarking

Ollen Group is a leading brand benchmarking analysis consulting firm offering brand benchmarking process in strategic management consultants services in UAE, Saudi Arabia and the Middle East & Africa region. Our brand benchmarking consultants team includes subject matter experts and benchmarking analysis consultants who have extensive experience in providing brand benchmarking consulting services.