Customers buy products, not markets, so it’s crucial that organizations provide the right offering and value proposition through the most effective channels. Many companies design products and services that are technically more superior than others, however they still fail to access the market, scale and expand their business activity. While other companies with well-designed go-to-market strategies and despite their inferior offerings, are able to outcompete and win market share.

Ollen Group go-to-market strategy approach helps organizations develop an effective and practical go to market strategies rooted in a deep understanding of customers, combining deep functional expertise in sales, marketing, pricing, category and product management with a rich collection of tools and benchmarks, and address key organizational issues essential to making sure sustainable results are achieved. The approach focuses on key levers for go-to-market transformation across channel segments, and overall strategy and objectives, including:

• Reimagining sales processes, and digitizing for effectiveness, efficiency, and direct sales
• Rethinking distributors roles, scale, economics, and payout strategy
• Optimizing retail execution and service model
• Pivoting and winning in emerging channels as well as e-commerce
• Optimizing trade spending looking at digital and analytics, sales organization, processes and performance review, and capability building

Ollen Group is one of the leading Go To Market strategy consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our Go To Market strategy consulting company has extensive experience in providing go to market optimization consulting and go to market innovation consulting services at the early, growth and maturity stages of the business lifecycle.