Competitive Analysis Services

Knowing where competitors are weak is as valuable as knowing what they do well. Our competitive analysis practice maps the full competitive landscape, identifying positions, vulnerabilities, and white spaces that strategic planning needs to account for.

Our competitive analysis approach

Whether to forge better products and services or see a potential partnership in other companies, competitive intelligence is needed to make it happen. Being aware of the operational environment and the factors performing in it is a prerequisite to successful competitiveness. As a market research and competitive analysis consultant, Ollen Group provides access to in-depth competitor analysis on all industry segments and verticals and provides crucial information on their business structure, products and services, marketing strategies (online & offline), and industry strengths and weaknesses, among others.

Ollen Group 360⚬ research & intelligence approach combines primary and secondary research techniques, to provide concrete knowledge of competitors in target markets, this includes but not limited to:

Competitive analysis & modelling
Competitive benchmarking
Competitor profiling
Competitor SWOT analysis
Digital sensing for competitor comparison
Competitor channel analysis
Competitive advantages

Ollen Group is one of the leading competitive analysis consulting firms offering business plan competitive analysis consultancy services in UAE, Saudi Arabia and the Middle East & Africa region. Our competitor analysis consultants team includes subject matter experts and researchers who have extensive experience in providing competitor consulting services.

Case Studies | Consulting Projects

Global Fragrances and Beauty Brands Strategy

Optimized retail experience and positionning for global fragrances & beauty brands. We optimized retail performance and customer experience for a major global beauty brand across 5 GCC countries. Thro...

How we help clients

How do you understand competitive environment?

We help define direct and indirect competition and understand their strengths, weaknesses, and competitive advantages to design tactics and strategies that can outperform competitors.

How do you identify competitors’ position & key advantages?

We help analyze direct and indirect competition and outline success factors to identify tactics to differentiate by offering products and services that fill gaps that competitors have not addressed.

How do you evaluate the viability of new products and services?

We help uncover how competitors have succeeded and failed to determine if new products or services are already in the market and whether or not it’s competitive when it comes to value proposition and positioning.

How do you improve owned products and/or services?

We help identify areas to improve existing products and services by analyzing reviews and anticipating customers’ needs and expectations taking into consideration competitors’ pending improvements.

How do you develop the Unique Selling Proposition (USP)?

We help define the factors that are different to competition and could be leveraged, and gain insight into what other brands define as their “why”, to improve the value proposition and be distinguished from competitors.

How do you assess the effectiveness of marketing strategies?

We help analyze competition and see how their sales & marketing tactics have changed to design working tactics and strategies, and make data driven sales and marketing decisions and improvements.

How do you identify unserved or underserved gaps?

We help uncover market gaps by identifying market fit in relation to price, quality, customization and proposition to identify missed opportunities and expand or change the focus of the business and improve market share.

How do you avoid mistakes and discover potential threats?

We help identify challenges that competitors are facing to anticipate potential market changes, entrants threats, and successful tactics and lessons learned to improve market positioning and avoid similar mistakes.

Case Studies | Design Portfolio

Leading Jewelry Retailer Store Design in UAE

Transformed a jewelry retailer by providing market research, design, and strategy services. Created a unique brand identity, optimized store layout and merchandising, and developed a product portfolio...

Case Studies | Design Portfolio

Global Home Decor & Accessories Store Design

Transformed small family business into a global competitor. Conducted market research, improved branding, created new selling channels, and designed a new store and ecommerce platform. Developed a mar...

Case Studies | Design Portfolio

Leading Beauty & Fragrance Retailer Store Design

Created an innovative retail environment that merged online and offline platforms, providing a unique and engaging shopping experience. We conducted a market study, defined recommendations, designed p...

Case Studies | Consulting Projects

Global Fragrances and Beauty Brands Strategy

Case Studies | Design Portfolio

Leading Beauty Retail Brand Store Design

Transformed a leading beauty retail brand's image and retail environment through strategic planning and design. Our audit process allowed us to understand customer behavior and identify key products a...

Case Studies | Design Portfolio

Leading Convenience Retail Chain Marketing

Improved in-store experience and communication strategy for a leading convenience retail chain. Our solutions included optimizing store layout and navigation, maximizing product density, and developin...

Related Services

We can integrate our research services with other services to help companies develop innovative strategies and make informed decisions and designs.

Strategic Planning

Define the purpose of your organization, establish realistic goals and SMART objectives, and set a roadmap with clear actions and stakeholders within the capacity for implementation and performance measurement.

Go-To-Market Strategy

Develop a plan that specifies how your organization will reach target customers and achieve competitive advantage, considering target audience, channels, pricing and packaging, customer acquisition cost (CAC), and communication.

Business Plan

Develop a plan setting out the objectives of your business, the strategy and tactics planned to achieve them, and the expected financial requirements and performance over a period of usually 3 to 7 years.

Feasibility Study

Assess the viability of a business, project, product or service to determine the likelihood of its success and how. This includes many factors, including economic, commercial, technical, operational, legal and financial feasibilities.

What we think

Explore all

Retail

Why optimizing retail store layout is crucial?

Retail stores offer an assortment of challenges for attracting buyers. From what items to stock to h...

13 Sep 2023 | April Lincoln

Retail

Why optimizing retail store layout is crucial?

Retail stores offer an assortment of challenges for attracting buyers. From what items to stock to how many staff should be on the floor at all times, retail shop owners make a lot of decisions.

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Retail

Customer Experience in Retail

The retail industry has housed a variety of changes over the last several decades, including a renew...

06 Sep 2023 | April Lincoln

Retail

Customer Experience in Retail

The retail industry has housed a variety of changes over the last several decades, including a renewed interest on the customer experience.

06 Sep 2023 | April Lincoln

Retail

Designing Retail Store Layout for Maximum Revenue

Most people feel excited when opening a retail store. As they sort through the products they’ll sell...

30 Aug 2023 | April Lincoln

Retail

Designing Retail Store Layout for Maximum Revenue

Most people feel excited when opening a retail store. As they sort through the products they’ll sell, make deals with distributors and find the perfect location, most store owners have a lot on their ...

30 Aug 2023 | April Lincoln

Consumer Goods

Virtual Event Trends in 2022

We live in a digital world. As technology develops, businesses are jumping on to digital trends and ...

02 May 2022 | April Lincoln

Consumer Goods

Virtual Event Trends in 2022

We live in a digital world. As technology develops, businesses are jumping on to digital trends and leveraging their benefits. Virtual events, in particular, are growing in prevalence.

02 May 2022 | April Lincoln

Retail

Customers Demanding Enhancements to the Shopping Experience

Leading the retail evolution demands constant adaptation and flexibility. Retail consumer trends are...

21 Apr 2022 | April Lincoln

Retail

Customers Demanding Enhancements to the Shopping Experience

Leading the retail evolution demands constant adaptation and flexibility. Retail consumer trends are ever-changing, guided by customer behavior and consumption habits.

21 Apr 2022 | April Lincoln

Retail

Pros and Cons of Retail Store Layout

The retail store layout involves more than setting up merchandise and displaying products. Planning ...

06 Jun 2022 | April Lincoln

Retail

Pros and Cons of Retail Store Layout

The retail store layout involves more than setting up merchandise and displaying products. Planning the retail store layout also provides an opportunity to maximize sales by focusing on the store desi...

06 Jun 2022 | April Lincoln

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