Leading Beauty & Fragrance Retailer Store Design
Created an innovative retail environment that merged online and offline platforms, providing a unique and engaging shopping experience. We conducted a market study, defined recommendations, designed physical retail enhancements, and integrated digital touchpoints, resulting in increased brand awareness and sales, and a go-to destination for customers.
Overview & Scope
We worked with a leading Beauty & Fragrance retailer to create an innovative retail environment that merges the online and offline platforms in a unique, engaging shopping experience. The project aimed to redefine the traditional brick-and-mortar store concept by introducing an omnichannel approach that seamlessly integrates the online and offline shopping experience.
To achieve this, we conducted a comprehensive audit of the brand's current online and offline presence, analyzing existing touchpoints, including the website, mobile app, social media, and physical store layout, to identify areas of improvement. We then created an in-store testing area for products only sold online, a seamless checkout process, and various digital touchpoints to bridge the gap between online and offline shopping.
The project was a huge success, with the store becoming a go-to destination for customers looking for a unique and memorable shopping experience. By creating an innovative and engaging retail environment that merges the online and offline platforms, we helped the client achieve their objectives while also staying ahead of the competition. The client's brand awareness and sales increased, and they now offer a seamless and cohesive shopping experience across all channels.
We conducted a market study that included customer profiling and segmentation, product and service categories, positioning versus target and objectives, current state analysis, current online and offline experience, competitive landscape, benchmarks, and best practices. This comprehensive study helped us understand the client's target audience and industry trends, identify areas for improvement, and define recommendations that aligned with the client's objectives.
Our strategy and design approach included creating a customer journey map with key touchpoints and defining key areas to improve. We also developed merchandising assets and guidelines to ensure consistency across all channels and enhance the overall shopping experience. Furthermore, we designed physical retail enhancements and provided technical guidelines to integrate digital touchpoints and create an innovative, engaging environment that merges the online and offline platforms.
Our market study and strategy and design approach helped us create a unique and memorable shopping experience that seamlessly integrates the online and offline platforms. Our recommendations and enhancements provided the client with a competitive advantage, increased brand awareness, and sales, and created a go-to destination for customers looking for an innovative and engaging shopping experience.