With economic uncertainty, changing consumer behaviors, disrupted distribution channels, unreliable supply networks, and ever-increasing competitor landscape, consumer goods companies are forced to adapt and innovate their business model to stay competitive and relevant. Consumer goods cover a broad range of product categories, come in many sizes and have multiple brands or divisions, target audiences, geographies, distribution channels, among others. Making strategic decisions is often made challenging by the complexity of these companies, from brand perception to supply chain efficiency, to determining the right investment strategies and finding the most cost-effective ways to deliver unique products at profitable margins. With retail consolidation, digitalization and the race to enter emerging markets, more pressures are added to the mix.

Moreover, the influence and role of consumer brands have also changed. Today, consumers are actively looking for "specialty" brands that deliver on specific needs, limiting the brands from expanding beyond their core. The attraction of power brands has diminished, and the prevalence of private label and other alternatives gives consumers different choices.

Ollen Group is one of the leading cpg consulting firms in the Middle East & Africa region. Our consultants have extensive experience in providing consumer packaged goods consulting and consumer products consulting services. Ollen Group works closely with Consumer Goods companies and their teams to deliver innovative and bold strategies. We pride ourselves in always being on top of the product trends, competitor shifts, global regulations, and process requirements, which we leverage to maximize the value to our clients consumer goods consulting. We have deep understanding of the economics of the industry, the dynamics of consumer needs, and extensive experience in helping Consumer Goods businesses adapt to local, regional and global conditions to deliver highly efficient and profitable solutions.