Continuous changes in trends, technology, consumer behaviors and channels are putting pressure on companies ability to provide a consistent experience that matches the customers perspective and what they are looking for. Simply, they don't care about policies or limiting technology or budgets, they want to solve their problem quickly and thoroughly, and they want to feel valued. Many companies fail at delivering effective CX strategies because they are designed based on their own operational requirements, they don't understand their customers and they don't lead a CX driven culture across the organization. Leading companies know that great products are necessary but not sufficient: In today’s world, organizations have to deliver great customer experiences in order to succeed.

Ollen Group customer strategy consulting approach transforms the overall customer experience, delivering improvements in individual functions, using a suite of tools and multidisciplinary expertise ranging from technology and data and analytics to change management. This includes but not limited to:

• Analyzing customers segmentation
• Researching audiences
• Analyzing buying behavior
• Develop buyer Personas
• Identifying buyer inflection points
• Developing customer retention strategies
• Assessing customer satisfaction

Ollen Group is one of the leading customer experience strategy consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our customer experience business consulting team have extensive experience in providing customer experience consulting services at the early, growth and maturity stages of the business lifecycle.