A brand only has a few seconds, if that, to communicate and make the sale. If a brand cannot explain its message and what it stands for with a single statement or with a single glance at its emblem, it has failed completely. A brand story is not just a catchy tagline published across platforms and collaterals to attract attention for a week or two. A story is the foundation of an organization's brand and a strategy for future growth. If an organization doesn't have a story it is just another commodity. Without a brand story an organization cannot stand out and get noticed. It’s about building something that people care about and want to buy into. It’s about framing the scarcity and dictating an organization value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with target customers.

However, building a brand story is one thing; putting it into action across all aspects of a business is another. Every encounter is important, and each interaction must help to bring your brand’s story to life. Ollen Group brand story consulting helps organizations develop a compelling brand story that target audience can connect to and value. This includes but not limited to looking at the essential elements of brand storytelling:

• Knowing the brand audience
• Building authenticity & heart
• Fulfilling the promise
• Focusing on the customer
• Assessing the uniqueness of the brand and its simplicity
• Communicating the problem to solve
• Developing character, credibility, and consistency
• Connecting with the community

Ollen Group is one of the leading storytelling brand strategy & consulting firms in Dubai, UAE, Saudi Arabia and the Middle East & Africa region. Our brand storytelling consultant have extensive experience in providing branding strategy & brand story consultancy services at the early, startup, growth and maturity stages of the business lifecycle.