Comparing packaging positioning and performance to a rival is essential when competing. Without it, an organization would never know how successful its packaging performance is in a market or whether it is perceived better by customers compared to how a competitor packaging does. Benchmarking involves comparing current packaging data compared to industry peers. It is used to aid packaging strategic and business planning, as part of an ongoing performance improvement program, and/or to support significant packaging initiatives. It also helps companies stay ahead of competition, identify areas for improvement, and increase competitive value.

Ollen Group 360⚬ research & intelligence approach combines primary and secondary research techniques, to gather and study quantitative and quantitative packaging information on peers, and harness data analytics expertise to provide concrete packaging benchmarking and competitive benchmarking consultancy services in target markets, this includes but not limited to:

• Packaging and external data collection
• Packaging competition awareness
• Packaging strategy evaluation
• Packaging goals and objectives tracking
• Packaging value drivers discovery
• Packaging strategy gap analysis
• Packaging competitive intelligence
• Leading packaging benchmarking

Ollen Group is a leading packaging benchmarking analysis consulting firm offering packaging benchmarking process in strategic management consultants services in UAE, Saudi Arabia and the Middle East & Africa region. Our packaging benchmarking consultants team includes subject matter experts and benchmarking analysis consultants who have extensive experience in providing packaging benchmarking consulting services.