Our retail store merchandising & category management services
Merchandising and category management in retail design involves the process of selecting, organizing, and displaying products in a retail space to effectively promote sales and support the overall brand message. This process begins with an analysis of the target audience and the desired atmosphere and ambiance of the retail space, and involves considering factors such as product assortment, placement, pricing, and signage. The goal of merchandising and category management is to create a cohesive and visually appealing display that showcases products in a way that is attractive and easy for customers to navigate. This may involve grouping products by category, using visual merchandising techniques such as color blocking and layering, and using signage and other visual elements to highlight key products or promotions.
Ollen Group merchandise and category management consultancy services include but not limited to:
- Product selection, based on factors such as the target audience, the overall brand message, and market trends
- Product placement, based on factors such as desired customer flow, visual impact, and the strategic importance of the products
- Pricing strategy, based on factors such as the target audience, competitive landscape, and profitability of the products
- Signage and labeling, to help customers navigate the retail space and find the products they are looking for
- Visual merchandising, using visual elements such as color, lighting, and layout to create a cohesive and visually appealing display that showcases products effectively
- Category management, based on sales data and customer preferences to make strategic decisions about which products to stock, how to price them, and how to promote them
Ollen Group is one of the leading merchandise and category management consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our category management consultant and merchandising management consultants have extensive experience in providing merchandising and category management consulting services.