Consumers are more observant today and more cynical than they’ve ever been. They actively observe discrepancies between what an organization says and what it actually delivers. It’s more important than ever to understand the difference between brand expression and brand experience. Brand expression is a multidisciplinary practice that combines strategy and identity, basically how an organization defines its brand and how it articulates and communicates its personality, mission, promise, values, and voice.

Ollen Group brand expression services consulting approach helps organizations tell their brand story in the market combining words, images, actions and things to tell an authentic story about who an organization is through its brand touchpoints, focusing mainly on the brand persona, brand communication and visual expression. This includes but not limited to the:

• Brand personality and voice
• Core messaging framework
• Storytelling framework
• Brand taglines
• Brand identity
• Brand presence

Ollen Group is one of the leading brand strategy consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our brand expression consultants have extensive experience in providing services at the early, startup, growth and maturity stages of the business lifecycle.