Comparing positioning and performance to a rival is essential when competing. Without it, an organization would never know how successful its performance is in a market or whether it performs one or another task better than a competitor does. Benchmarking involves comparing a current data set to historical data sets or data from industry peers. It is used to aid strategic and business planning, as part of an ongoing performance improvement program, and/or to support significant initiatives. It also helps companies stay ahead of competition, identify areas for improvement, and increase competitive value.

Ollen Group 360⚬ research & intelligence approach combines primary and secondary research techniques, to gather and study quantitative and quantitative information on peers, and harness data analytics expertise to provide concrete company benchmarking and competitive benchmarking services in target markets, this includes but not limited to:

• Selection of comparison peers
• Company and external data collection
• Competition awareness
• Strategy evaluation
• Goals and objectives tracking
• Value drivers discovery
• Strategy gap analysis
• Competitive intelligence
• Industry benchmarking

Ollen Group is one of the leading benchmarking consulting firms offering benchmarking process in strategic management consultancy services in UAE, Saudi Arabia and the Middle East & Africa region. Our benchmarking consultants team includes subject matter experts and benchmarking analysis consultants who have extensive experience in providing competitor consulting services.