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Research Consulting Services

What do your customers actually want, and where is the market heading? Our research practice delivers primary and syndicated intelligence that turns uncertainty into informed strategy.

Our research approach

Before strategy comes clarity. Our research practice gives leadership teams the evidence they need to make decisions with confidence: whether entering a new market, repositioning a brand, or validating a business model.

Ollen Group 360⚬ research consultancy service, intelligence, and research analytics consulting approach combines integrated qualitative, quantitative, primary and secondary research techniques, to provide you with a deep understanding of the main factors that are driving market changes, impacting your business environment, and affecting your plans to achieve your objectives.

Ollen Group is one of the leading research consulting firms and analytics consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our research consultants include data scientists with deep industry and technical expertise in analyzing and managing big data and complex datasets. Our consultants have extensive experience in providing research consulting services, data analysis consultancy services, and data analytics consulting services.

Global Fragrances and Beauty Brands Strategy
Case Studies | Consulting Projects

Global Fragrances and Beauty Brands Strategy

Optimized retail experience and positionning for global fragrances & beauty brands. We optimized retail performance and customer experience for a major global beauty brand across 5 GCC countries. Thro...

What we do

We bring focused expertise to each of the following areas, working with our clients from initial diagnosis through to implementation.

Market Analysis

Market Analysis

Gain deep understanding of market dynamics, segmentation, size, trends, entry barriers, competition, risks, opportunities, and the overall resources and constraints relevant to your business and markets.

Competitive Analysis

Competitive Analysis

Analyze competitors within your current and target markets, the strategies and tactics that they employ across different aspects of the business environment to compete, and the competitive advantages that give them a market edge.

Benchmarking

Benchmarking

Measure products, services, and processes against those of organizations known to be leaders in one or more aspects and provide insights. This includes internal, external, competitive, performance, strategic and practice benchmarking.

Brand Audit (Market & Positioning)

Brand Audit (Market & Positioning)

Evaluate the brand position in the market, its strengths, weaknesses, and gaps. This includes internal branding such as mission, USPs, etc. and external branding such as logo, identity, visual assets, among others.

Mystery Shopping

Mystery Shopping

Measure quality of sales, service, and performance, and gather specific information about a market or competitors by mirroring common consumer behavior to test the habits deemed important to a specific brand or industry.

Data Analytics

Data Analytics

Access powerful analytics by leveraging internal and external data to make data-driven decisions. This includes inspecting, transforming, modelling and visualizing data to draw out actionable insights and make strategic recommendations.

How we help clients

How do you assess target markets to design strategies?

How do you assess target markets to design strategies?

We help through comprehensive analysis of target markets and business intelligence to adopt proven strategies and design action plans capable of achieving target ambitions and objectives.

How do you make sound investment decisions?

How do you make sound investment decisions?

We help identify strengths, weaknesses, red flags and gaps in investment opportunities and make sound recommendations leading to better decision making, allocation of funds and reduced opportunity cost.

How do you understand key challenges and obstacles?

How do you understand key challenges and obstacles?

We help provide an expert view of why challenges and obstacles are being observed across various aspects of the business leading to better problem solving and improving performance.

How do you uncover trends to pivot the business model?

How do you uncover trends to pivot the business model?

We help identify new trends, technologies, and approaches that can be used to improve, pivot and/or innovate the business model and overcome obstacles in creating, capturing and delivering value.

How do you improve decisions through real-time dashboards?

How do you improve decisions through real-time dashboards?

We help develop advanced business intelligence dashboards and visualization reports using PowerBi and Tableau to provide actionable insights and access to data that was perceived as inaccessible.

How do you audit the digital landscape to find gaps?

How do you audit the digital landscape to find gaps?

We help audit issues and gaps faced online, across various digital landscape aspects including marketing channels, search engines, applications, ecommerce, and virtual reality worlds, among others.

How do you audit the offline landscape to find gaps?

How do you audit the offline landscape to find gaps?

We help audit and identify key issues and gaps faced offline, across various aspects of retail outlets, stores, branches, manufacturing facilities from different views across the value chain.

How do you customize research to match needs?

How do you customize research to match needs?

We help provide tailored intelligence required on specific, sectors, companies, concepts, brands, products, customers, among others, by mixing different research services & methodologies.

Case Studies

We are working together across the globe to make a difference.

Explore all
Integrated Aquaculture & Agriculture Feasibility Study in Oman
Case Studies | Consulting Projects

Integrated Aquaculture & Agriculture Feasibility Study in Oman

Developed an end-to-end feasibility study for an integrated aquaculture and agriculture investment in Oman. The project covered market analysis, technical planning, operational requirements, and finan...
5-Year Strategic Business Plan for Energy Efficiency Growth in Saudi Arabia
Case Studies | Consulting Projects

5-Year Strategic Business Plan for Energy Efficiency Growth in Saudi Arabia

Built a five-year strategic business plan for an energy efficiency technology provider in Saudi Arabia. The project combined market assessment, rollout planning, operating model design, and financial ...
Water Infrastructure Financial Feasibility in Saudi Arabia
Case Studies | Consulting Projects

Water Infrastructure Financial Feasibility in Saudi Arabia

Assessed the viability of a sustainable water infrastructure model in Saudi Arabia through market analysis, consumer behavior assessment, and scenario-based financial modeling. The project enabled sta...
Agribusiness Market Assessment & Opportunity Mapping in the UAE
Case Studies | Consulting Projects

Agribusiness Market Assessment & Opportunity Mapping in the UAE

Delivered a strategic agribusiness market assessment in the UAE covering market drivers, category sizing, competitive positioning, and investment opportunities across fertilizers, seeds, tools, equipm...
Water Market & Experience Audit in Saudi Arabia
Case Studies | Consulting Projects

Water Market & Experience Audit in Saudi Arabia

Conducted a national-scale audit of bottled and tap water services in Saudi Arabia, combining market analysis, expert interviews, and customer journey assessment to identify service gaps, experience i...
Livestock Market Study For Sheep & Goats Sector in the UAE
Case Studies | Consulting Projects

Livestock Market Study For Sheep & Goats Sector in the UAE

Developed a comprehensive study of the UAE sheep and goat market covering value chain dynamics, supply and demand trends, pricing, consumer preferences, and competitive positioning to identify strateg...

Related Services

We integrate our capabilities across disciplines to deliver end-to-end value for our clients.

Market Analysis

Market Analysis

Gain deep understanding of market dynamics, segmentation, size, trends, entry barriers, competition, risks, opportunities, and the overall resources and constraints relevant to your business and markets.

Strategic Planning

Strategic Planning

Define the purpose of your organization, establish realistic goals and SMART objectives, and set a roadmap with clear actions and stakeholders within the capacity for implementation and performance measurement.

Business Plan

Business Plan

Develop a plan setting out the objectives of your business, the strategy and tactics planned to achieve them, and the expected financial requirements and performance over a period of usually 3 to 7 years.

Feasibility Study

Feasibility Study

Assess the viability of a business, project, product or service to determine the likelihood of its success and how. This includes many factors, including economic, commercial, technical, operational, legal and financial feasibilities.

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