While many companies are able to achieve a period of fast growth in their early years, the vast majority will find themselves stalling once they mature. Without the right strategy in place, growth objectives can become burdens leading to lagging performance, opportunity cost, and loss of value.

Companies in their early stages often find out how challenging it is to get their initial sales started and gain brand recognition. They will try to reduce costs by cutting back on spending, but on many occasions the budgets they cut down are the ones that they would help generate more income, such as cutting their marketing or R&D budgets. As for mature businesses, the problems can be more complex as growth or sales may plateau, and quickly stagnation occur and sales begin to flatten without a clear reason for the change. Whereas, for high growth organizations, sales may be growing rapidly and potentially they could be struggling to keep up with demand. Nonetheless, they may lose sight and control of the various different products, supply chains and inbounds that they are experiencing. A Growth Strategy will help organizations at different stages of the business lifecycle manage their growth and build a foundation for their business to scale, so that they can cope with unexpected surges in demand and achieve sustainable growth on the long term.

Ollen Group growth strategy approach helps organizations achieve sustainable growth with a well-planned and executable business growth strategy, not only to achieve increased sales, but to also increase growth capacities by leveraging internal expertise and helping build an infrastructure to support growth. The approach includes:

• Identifying target growth opportunities (existing & new markets, customers, products &/or services)
• Assessing if customer needs are met
• Analyzing failures in previous plan executions and competitors’ strategies
• Evaluating possible mergers and acquisitions (M&A) for non-organic growth
• Examining disruptive technologies
• Modeling long term visions with staging

Ollen Group is one of the leading growth strategy consulting firm in UAE, Saudi Arabia and the Middle East & Africa region. Our business growth strategy consultant has extensive experience in providing growth strategy consulting services at the early, growth and maturity stages of the business lifecycle.