A brand concept is the starting point for any successful brand. No matter how great your product is or how effective your marketing efforts are, what really sets your brand apart from the rest is a well thought out brand concept that connects with your audience and target markets. A brand concept is a crucial part of an organization identity and presence. A well-defined and aligned brand concept is the base for formulating a brand architecture. For companies wanting to build a unique brand identity for their business, it is important to start with an insightful brand concept that encompasses all elements of branding and marketing.

Ollen Group brand conceptualization consultants help organizations develop brand concepts and all related collaterals that make them stand-out from competition and deliver on set commercial and go-to-market objectives. This includes but not limited to:

• Brand Name
• Brand attributes, characteristics and core values
• Brand positioning
• Brand identity
• Brand image
• Brand personality
• Brand association
• Brand extension
• Co-branding
• Brand assets
• Brand Collaterals

Ollen Group is one of the most creative conceptualization consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our brand conceptualization consultant have extensive experience in providing brand conceptualization consulting services at the early, startup, growth and maturity stages of the business lifecycle.