Overview & Scope
We worked with a leading consumer goods group to design and develop effective in-store communication assets and POSM (point-of-sale materials) for their activation campaigns and permanent displays. Our goal was to enhance their brand visibility and drive sales through compelling and innovative designs.
Through a collaborative approach, we leveraged our expertise in consumer behavior and market trends to create customized solutions that resonated with their target audience. We developed a range of visually appealing and informative communication assets that effectively communicated the brand's messaging and product features.
Our team of experienced designers and strategists worked closely with the client to understand their unique requirements, budgets, and timelines. We developed a streamlined design process that ensured timely delivery and a consistent quality of output.
The end result was a series of successful campaigns and displays that drove increased sales and customer engagement. Our approach helped the client establish a stronger brand identity and a more effective in-store presence, resulting in a sustained competitive advantage in their market.
Services
Market Research, Analysis, Benchmarking & Recommendation
We conducted a comprehensive market research and analysis to understand the client's target audience, consumer behavior, and market trends. Based on our findings, we provided actionable recommendations to optimize their in-store communication assets and POSM materials for maximum impact.
Category Management & Visual Merchandising
Our team of experts in category management and visual merchandising provided customized solutions to ensure effective product placement, optimal product visibility, and improved shopper experience. We leveraged our experience in designing engaging and interactive displays to help our client stand out in their category and drive sales.
In-store Product Activation Design & Execution Supervision
We provided end-to-end support in designing, developing, and executing in-store product activation campaigns that effectively communicated the brand's messaging and product features. Our team supervised the entire process, ensuring that every detail was taken care of, from ideation to implementation.
Campaign Activation Adaptation & Roll-out
We helped our client adapt their activation campaigns to different store formats, geographies, and consumer segments to ensure consistent messaging and maximum impact. Our team facilitated the seamless roll-out of campaigns across multiple locations, providing logistics support and ensuring a high-quality execution.
