Overview & Scope
We worked closely with a leading brand in the dental care industry to develop marketing concepts, in-store communication assets, and POSM materials for their activation campaigns and permanent displays. Our goal was to create innovative and effective solutions that would help the brand better communicate with their target audience, enhance their brand presence, and drive sales.
To achieve these objectives, we conducted a thorough analysis of the brand's marketing strategy, customer needs, and market trends. Based on our insights, we developed creative marketing concepts that would resonate with the brand's target audience and effectively communicate their unique value proposition. We also designed in-store communication assets, including signage and displays, that would capture the attention of shoppers and encourage them to make a purchase.
In addition, we created engaging and visually appealing POSM materials that would help the brand stand out in multi-brand retail environments. These materials included product packaging, brochures, and other promotional items that would showcase the brand's unique features and benefits. Overall, our collaboration with this leading brand in the dental care industry resulted in the development of effective marketing strategies and compelling communication materials that helped them achieve their business objectives.
Services
Market research, analysis, benchmarking & recommendation
Conducted market research, analyzed the data, and made recommendations to improve the brand's marketing strategy
Category management & visual merchandising
Provided category management and visual merchandising services to help the brand effectively showcase its products in retail environments
Marketing plans & creative concepts
Developed marketing plans and creative concepts that resonated with the brand's customers and improved their market position
Marketing collaterals & POS material creation
Created marketing collaterals and point-of-sale materials that showcased the brand's products and benefits
In-store product activation design & execution supervision
Developed in-store product activation designs and supervised their execution to encourage shoppers to engage with the brand's products
Campaign activation adaptation & roll-out
Adapted the brand's activation campaigns and supervised their roll-out to increase brand awareness, improve market position, and increase sales
