Overview & Scope
We worked with a renowned household consumer goods company to develop an effective marketing strategy for their homeware and personal care categories. The company's goal was to create a lasting emotional connection with their customers in the Middle East market through innovative campaign concepts, in-store communication assets, and point-of-sale materials.
Our team of experts worked closely with the client to gain a comprehensive understanding of their brand, values, and target audience. We took into consideration the client's emphasis on emotional environments, emotional states, and the health of people and home spaces in designing the campaign materials.
Our team's creative process involved exploring a range of ideas and concepts, identifying the ones that aligned with the client's vision, and developing them into full-fledged marketing campaigns. We focused on creating captivating and meaningful campaigns that would resonate with the target audience and make a lasting impression.
Once we had finalized the campaign concepts, we began developing the in-store communication assets and POSM materials. We paid meticulous attention to detail and made sure that the materials effectively communicated the brand's message, were visually engaging, and stood out in multi-brand retail environments. The results of our collaboration were highly successful. The campaign materials we developed helped the client to forge strong emotional connections with their customers and effectively communicate their brand values.
Services
Market Research, Analysis, Benchmarking & Recommendation
We conducted comprehensive market research and analysis to gain a thorough understanding of the target audience, their needs, and their preferences. We benchmarked our client's products against their competitors and made strategic recommendations based on our findings.
Category Management & Visual Merchandising
Our team provided category management and visual merchandising services to our client. We helped them to optimize their product offerings, streamline their product categories, and create attractive displays that would engage and captivate customers.
Marketing Plans & Creative Concepts
We worked with the client to develop effective marketing plans and creative concepts that would align with their brand values and resonate with their target audience. Our team focused on creating emotionally compelling campaigns that would create a lasting impact on consumers.
Marketing Collaterals & POS Material Creation
We designed and created all the necessary marketing collaterals and point-of-sale materials required for the campaigns. Our team focused on creating visually engaging materials that would effectively communicate the brand's message and stand out in multi-brand retail environments.
In-store Product Activation Design & Execution Supervision
We designed and supervised the execution of in-store product activation strategies to ensure that the campaigns were implemented effectively in retail environments. Our team paid close attention to detail and made sure that the campaigns were executed in a way that would maximize customer engagement.
Campaign Activation Adaptation & Roll-out
We adapted and rolled out the campaign activations across multiple retail environments. Our team ensured that the campaigns were executed consistently across all channels and that they effectively communicated the brand's message to the target audience. We closely monitored the campaigns' performance and made strategic adjustments as required.
