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Strategic Management & Innovation Consultant

The cost of the wrong strategic direction is measured in years, not quarters. Ollen Group's strategy practice helps organisations define where to compete, how to win, and what to stop doing.

Our strategy approach

Strategic decisions define trajectories that take years to reverse. Our strategy practice works alongside leadership to sharpen competitive positioning, evaluate portfolio trade-offs, and build the operational case for where the organisation must go next.

Ollen Group strategy and innovation consulting approach is designed to help executives strategically navigate markets by focusing on (1) positioning the business optimally in an attractive market to achieve sustainable competitive advantages; (2) developing a process of continuous assessments and tactical adjustments in unpredictable and challenging environments; (3) identifying attractive opportunities to create or re-create industries, and deploying a visionary strategy; (4) collaborating with other stakeholders in markets where numbers make the difference, ecosystem is diverse and capabilities and resources are distributed; and (5) redirecting resources towards growth by pivoting to preserve and free up capital.

Ollen Group is one of the leading strategy consulting firms and innovation consulting firms in UAE, Saudi Arabia and the Middle East & Africa region. Our strategic planning consultant, strategic management consultant and innovation strategy consultant have extensive experience in providing strategy consultancy, strategic innovation management and strategic management consulting services.

Global Fragrances and Beauty Brands Strategy
Case Studies | Consulting Projects

Global Fragrances and Beauty Brands Strategy

Optimized retail experience and positionning for global fragrances & beauty brands. We optimized retail performance and customer experience for a major global beauty brand across 5 GCC countries. Thro...

What we do

We bring focused expertise to each of the following areas, working with our clients from initial diagnosis through to implementation.

Strategic Planning

Strategic Planning

Define the purpose of your organization, establish realistic goals and SMART objectives, and set a roadmap with clear actions and stakeholders within the capacity for implementation and performance measurement.

Growth Strategy

Growth Strategy

Develop a plan to overcome current and future challenges to realize expansion goals, which includes a mix of increasing market share and revenue, acquiring assets, adding new and/or improving existing products or services.

Go-To-Market Strategy

Go-To-Market Strategy

Develop a plan that specifies how your organization will reach target customers and achieve competitive advantage, considering target audience, channels, pricing and packaging, customer acquisition cost (CAC), and communication.

Branding Strategy (Portfolio & Positioning)

Branding Strategy (Portfolio & Positioning)

Develop a plan that provides direction to the way you wish your brand to be portrayed to customers and differentiated from competitors. This includes elements such as experience, personality, emotion, loyalty, values and employee activism.

Customer Experience Strategy (Operating Model)

Customer Experience Strategy (Operating Model)

Develop a forward-looking and actionable plan to provide outstanding experiences across each customer touchpoint, and set a clear roadmap to actualize, deliver, and measure progress toward the customer-centric goals of the business.

Digital Strategy & Transformation

Digital Strategy & Transformation

Develop a detailed plan to integrate digital technologies into the areas of a business where its viable commercially, operationally and financially, and alternatively fundamentally changing how you operate and deliver value to customers.

How we help clients

How do you set up a sense of direction?

How do you set up a sense of direction?

We help define the direction in which the organization must travel and establish a much-needed foundation from which it can grow, evaluate its success, compensate its employees and establish boundaries for efficient decision-making.

How do you increase market share and profitability?

How do you increase market share and profitability?

We help build bold strategies built around market trends, consumer segments, product and service offerings and brand perceptions that turnaround sales and marketing efforts to increase profitability and market share.

How do you reduce time to market?

How do you reduce time to market?

We help prevent the mistakes and oversights that can tank new product launches and market entries, mainly due to poor strategies, product-market fit and oversaturation even through if the product is well-designed and innovative.

How do you increase operational efficiency?

How do you increase operational efficiency?

We help align the organization’s functional activities, and guide management discussions and decision making in determining resource and budget requirements to accomplish set objectives, thus increasing operational efficiency.

How do you promote employees participation?

How do you promote employees participation?

We help develop responsive strategies where employees participation, buy-in, and commitment are key elements of its success, and which improve focus on customer needs by increasing the access of line employees to top management.

How do you increase brand recognition & equity?

How do you increase brand recognition & equity?

We help design strategies built around brand awareness and consistently promoting positive experiences, leading consumers to recognize it without assistance, seek it to make purchases, prefer it over other brands, and establish loyalty.

How do you increase customer conversion & retention?

How do you increase customer conversion & retention?

We help organizations develop strategies that differentiate them from competition and focus on converting customers and retaining them to invest more through cross-selling and upselling, increase their lifetime value and boost revenue.

How do you transition into the digital world?

How do you transition into the digital world?

We help organizations transition into the digital world by leveraging data to the customer’s benefit, enhancing the customer experience, developing the skillset of human capital, and introducing new technologies.

Case Studies

We are working together across the globe to make a difference.

Explore all
5-Year Strategic Business Plan for Energy Efficiency Growth in Saudi Arabia
Case Studies | Consulting Projects

5-Year Strategic Business Plan for Energy Efficiency Growth in Saudi Arabia

Built a five-year strategic business plan for an energy efficiency technology provider in Saudi Arabia. The project combined market assessment, rollout planning, operating model design, and financial ...
Agribusiness Market Assessment & Opportunity Mapping in the UAE
Case Studies | Consulting Projects

Agribusiness Market Assessment & Opportunity Mapping in the UAE

Delivered a strategic agribusiness market assessment in the UAE covering market drivers, category sizing, competitive positioning, and investment opportunities across fertilizers, seeds, tools, equipm...
Water Market & Experience Audit in Saudi Arabia
Case Studies | Consulting Projects

Water Market & Experience Audit in Saudi Arabia

Conducted a national-scale audit of bottled and tap water services in Saudi Arabia, combining market analysis, expert interviews, and customer journey assessment to identify service gaps, experience i...
Livestock Market Study For Sheep & Goats Sector in the UAE
Case Studies | Consulting Projects

Livestock Market Study For Sheep & Goats Sector in the UAE

Developed a comprehensive study of the UAE sheep and goat market covering value chain dynamics, supply and demand trends, pricing, consumer preferences, and competitive positioning to identify strateg...
Multi-Category FMCG Manufacturing Facility Feasibility in Saudi Arabia
Case Studies | Consulting Projects

Multi-Category FMCG Manufacturing Facility Feasibility in Saudi Arabia

Built an end-to-end feasibility study for a large-scale FMCG manufacturing facility in Saudi Arabia, covering GCC market demand, category-level competition, factory layout and production planning, and...
Beauty & Fragrance Brand Portfolio Turnaround Strategy in GCC
Case Studies | Consulting Projects

Beauty & Fragrance Brand Portfolio Turnaround Strategy in GCC

Developed a portfolio turnaround strategy across five GCC markets by auditing multiple brands and retail formats, analyzing over 65,000 customer experience data points, and creating a prioritized road...

Related Services

We integrate our capabilities across disciplines to deliver end-to-end value for our clients.

Market Analysis

Market Analysis

Gain deep understanding of market dynamics, segmentation, size, trends, entry barriers, competition, risks, opportunities, and the overall resources and constraints relevant to your business and markets.

Competitive Analysis

Competitive Analysis

Analyze competitors within your current and target markets, the strategies and tactics that they employ across different aspects of the business environment to compete, and the competitive advantages that give them a market edge.

Financial Forecasting & Analysis

Financial Forecasting & Analysis

Develop comprehensive financial models to forecast the future results of a plan, project or business case. This includes developing assumptions, projected financial statements, investment analysis, sensitivity and scenario analysis.

Performance Improvement

Performance Improvement

Analyze your business performance across different aspects and develop a plan to eliminate ineffective spending and inefficiencies, and reallocate resources to boost performance, improve experience, and realize business growth.

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