Overview & Scope
We worked with a popular Italian pizza restaurant looking to expand its brand into the travel retail landscape. They had already gained popularity in the region with their full-scale restaurants, and saw an opportunity to bring their authentic Italian pizza concept to high-traffic spaces with different operational processes.
We worked closely with the client to develop a concept for their travel retail spaces that effectively conveyed the brand's authenticity and catered to the needs of the customers. We worked with the team to create a customized design that would fit the needs of the space and make the most of the limited area available.
We began the design process by conducting a thorough analysis of the space, identifying the key design elements that would help to reflect the brand's identity. We focused on creating a design that was functional and practical, while also ensuring that the customer experience remained the top priority. We worked with the client to customize the operational processes to accommodate the limited space and high customer footfall.
The final design solution for for the client travel retail spaces was a huge success. The space was functional, efficient, and effective in catering to the needs of the customers. The brand's identity was conveyed through the design elements, such as the use of warm colors and natural materials, which reflected the authentic Italian pizza concept. The design solution also helped to create a welcoming atmosphere, which resulted in increased footfall and a higher customer satisfaction rate.
Services
Market Study
Conducted extensive research on the travel retail landscape, including a review of other food and beverage concepts within travel retail. We also benchmarked and analyzed best practices in the industry to identify key trends that could be leveraged in the design of the new concept. Our team conducted a customer journey audit and analysis to understand the unique needs and pain points of customers in a travel retail environment. This research helped to inform our design and strategy recommendations.
Design
Conducted concept creation, design development, technical application, and merchandising principles. We began by developing a concept that reflected the authentic Italian pizza brand, while also accommodating the limited space available in travel retail environments. Our team worked with the client to develop a design that was both functional and practical, while also creating an inviting atmosphere that would attract and retain customers. We provided technical drawings and specifications to ensure that the design was executed accurately, and merchandising principles to effectively showcase the product and enhance the customer experience.
Strategy
Developed customer and operational journey strategies, as well as product strategies. We worked with the client to identify the unique needs of customers in a travel retail environment and develop a customer journey strategy that would enhance their experience. We also developed an operational journey strategy that accommodated the different operational processes involved in travel retail spaces. Finally, we worked with the client to develop a product strategy that showcased the authentic Italian pizza concept and differentiated them from competitors.
