Looking for more value, quality and convenience, consumer behaviors are challenging manufacturers and distributors capabilities to find new ways to differentiate their product offerings. For Food & Beverage (F&B) companies to maintain growth and competitiveness, it is crucial to capture new demand seeking a steady stream of new products that satisfy new needs. While raw materials, energy, and commodity prices are increasing steadily, companies are finding it very challenging to translate cost pressures into higher pricing in the market. For reputable brands especially, a series of price increases could trigger a permanent shift of consumers to cheaper options. The F&B industry has also witnessed a substantial increase in the number of SKUs available to customers and a shift in distribution channel mixes. As a result, products have now a shorter lifecycle, resulting in increased manufacturing turns and changeovers, multiple packaging configurations and high inventory.

Similarly, many trends and challenges have been and still are impacting the food and beverage industry including changing consumer preferences, increasing competition, rising labor costs, growing food safety concerns, increasing use of technology, short span of interest in offline and online experiences, and the reduction in loyalty, among others.

Ollen Group is one of the top food & beverage consulting firms in the Middle East & Africa region. Our food and beverage consultant team have extensive experience in providing food and beverage consulting services. Ollen Group has a deep understanding of F&B business challenges and the outlook of the industry. We play a pivotal role in helping manufacturers and distributors design and implement strategic initiatives, capitalize on latest technologies, capture new markets, improve operational efficiency and optimize trade spend. Our F&B consultant experts work closely with clients to diagnose areas of waste and inefficiencies and then redesign and implement, across different functions and activities, strategies to improve the top/bottom line and ensure accountability and sustainability.