Overview & Scope
We worked with a leading beverages group, which is globally recognized for its top brands, to enhance the sales of their "Salty Snacks" category and establish it as a "Category Captain" in retail stores worldwide. Our team was tasked with creating a comprehensive in-store category marketing strategy that could achieve this objective.
To accomplish the client's goals, our team designed and executed a strategic plan that leveraged our expertise in design and marketing. The plan involved the development of creative design concepts that would initiate consumer engagement and visually represent the leading beverages group's top global brands, without the need for individual brand logos.
Our approach was focused on creating a cohesive and effective in-store experience for consumers, with the primary aim of increasing sales of the Salty Snacks category. Our team strategically utilized design elements, such as color schemes, font choices, and signage, to showcase the group's brand portfolio in a visually appealing manner. This approach allowed consumers to quickly identify the leading beverages group's products and increased their interest in purchasing from the Salty Snacks category.
The in-store category marketing strategy that our team developed and executed led to a significant increase in sales of the Salty Snacks category, exceeding our client's expectations. Additionally, the strategy helped establish the leading beverages group as a Category Captain in retail stores worldwide, further solidifying their position as a top player in the market.
Services
Primary Objectives
- Created a Strong Attraction & Buying Impulse: Our primary objective was to create a strong attraction and buying impulse among consumers. Our team worked to develop a marketing strategy that would encourage shoppers to purchase the leading beverages group's products, specifically the "Salty Snacks" category
- Stand out from Competitor Brands: Our approach was to highlight the leading beverages group's brand portfolio, brand values, and identities without showcasing individual brand names. This approach helped our client stand out from competitor brands in the marketplace
- Engage the Shopper: Our team focused on engaging the shopper by utilizing creative design concepts that initiated consumer engagement. This approach helped create a memorable in-store experience for consumers, which enhanced their connection to the brand and increased their interest in purchasing from the "Salty Snacks" category
- Enhance Attraction through Bright Category Colors: Our team utilized bright category colors to enhance the attraction of the "Salty Snacks" category. This approach helped draw the shopper's attention to the category and encouraged them to explore the products on offer
- Ensure Ease of Navigation through the Subcategories: Our strategy also included ensuring ease of navigation through the subcategories of the "Salty Snacks" category. This approach helped consumers quickly find the products they were looking for and streamlined the purchasing process
Strategic Implementation
- Conceptualized Lenticular Design to Showcase 3 Different Brands Within One Header: Our team developed a conceptualized lenticular design that showcased three different brands within one header. This approach helped highlight the leading beverages group's brand portfolio and increased consumer engagement with the products on offer
- Utilized Most Notable Design Elements from Each Brand to Create Visual Cue Connections: Our team utilized the most notable design elements from each brand to create visual cue connections. This approach helped consumers identify the leading beverages group's products quickly and effectively
- Implemented Sound Technology to Re-Enforce Desire through Senses: Our strategy also included the implementation of sound technology to re-enforce desire through senses. This approach helped create a memorable in-store experience for consumers and further enhanced their connection to the brand
