Strategic Management & Innovation Consulting Firms

While many companies are able to achieve a period of fast growth in their early years, the vast majority will find themselves stalling once they mature. Without the right strategy in place, growth objectives can become burdens leading to lagging performance, opportunity cost, and loss of value, and once a business hits that point, there's generally only two outcomes: they either become a victim of their own success and struggle to survive thereafter, or they remain comfortably in that range, and never achieve any significant growth.

At Ollen, we believe that leaders should be pro-active and design their growth strategy to navigate different stages of the business cycle and ensure continuous expansion. Ollen growth strategy approach combines tactical and strategic thinking to your viable growth options, and design strategies that can be executed successfully for your organization and ensure continuous and sustainable long-term growth.

No matter how big or small your organization is, one of the most fundamental reasons for failure is the fact that branding is often disconnected from your business strategy, value proposition and market perception. Many companies fail to use their branding to impact customer emotions, create a bond and convey the right message to push them to believe that buying their products or services will solve their problem and give them the value they are seeking.

At Ollen, we believe that leaders should translate the emotions they want to convey through their business strategy with a clear image, messaging, communication, promise and delivery. Ollen brand strategy approach aligns internal and external branding factors and requirements to attract the right customer and build a strong rapport now and for the future.

Many companies fall short on promoting their products, reaching target audience, and attracting new customers simply due to broken marketing strategies that don't align with the value proposition, customer needs and brand, while in many instances companies don't have a marketing culture and they don't realize that marketing strategies are a stepping stone to creating effective marketing plans that can build attraction to prospects and convert them into regulars

At Ollen, we believe that leaders should realize that achieving sustainable organic growth is done by putting the customer at the center of the company's strategy and continuously monitoring performance to proactively adapt with changing behaviors. Ollen marketing strategy approach focuses on developing a marketing culture that translates your sense of purpose into your marketing efforts and answer to the factors that matter most to your customer.

Continuous changes in trends, technology, consumer behaviors and channels are putting pressure on companies' ability to provide a consistent experience that matches the customer perspective and what he's looking for. Simply, they don't care about your policies or limiting technology or budgets, they want you to solve their problem quickly and thoroughly, and they want you to make them feel valued. Many companies fail at delivering effective CX strategies because they are designed based on their own operational requirements, they don't understand their customers and they don't lead a CX driven culture across the organization.

At Ollen, we believe that a critical aspect for business success and growth is to provide repeatable top quality experience for customers by optimizing internal and external activities, and leveraging latest technologies. Ollen CX strategy approach focuses on touchpoints, interactions, and engagement across your customer experience platforms, including user experience (UX) and customer service, to maximize return on experience (ROX), customer lifetime value, increase customer satisfaction and send your revenue soaring.

In the digital age we live in today, organizations are facing challenging decisions on how to respond to disruptive competitive threats and how to exploit the opportunities from new technologies. Business leaders are already confronting the next phase of technology as blockchain, robotics, artificial intelligence and the Internet of Things are making their way into the mainstream.

At Ollen, we believe that business leaders must develop a clear understanding on how digital will impact their market, customers, internal organization and supply chain, and make increasingly big and bold bets on how the future will unfold. Ollen digital strategy & transformation approach collaborates closely with organizations to develop a robust digital strategy and a clear roadmap to transform business models, operational processes and customer experience, and drive the change culture across the entire organization.