Overview & Scope
We collaborated with a leading Italian brand of cosmetics, make-up and skin care products. The client approached us with a specific challenge - to enhance their customers' shopping experience. The client wanted to modernize their retail stores across the Middle East region. As a brand known for their perfumes and oud products, they wanted to elevate the shopping experience for their customers by providing a welcoming and modern environment.
Our team worked closely with the client to understand their brand values and vision. We conducted thorough research and analysis to identify the areas of improvement in their existing store design. Our team of expert consultants and designers then collaborated to develop a new retail store design that aligned with the brand's vision.
We focused on creating a unique shopping experience that was both functional and aesthetically pleasing. Our team ensured that the design was adaptable and scalable, keeping in mind the brand's presence in +100 stores across the Middle East region. We paid special attention to the layout, lighting, and color scheme, creating an environment that encouraged customers to explore the brand's products. The end result was a modern, inviting, and customer-centric store design that elevated the client's retail presence.
Services
Market Study
- We conducted a comprehensive analysis of the cosmetics and beauty retail industry in the Middle East, focusing on benchmarks, best market practices, and relevant case studies. Our team provided insights into the market, allowing the client to understand the current trends and identify areas for improvement in their retail stores
- Our competitive landscape analysis gave the client a clear understanding of the key players in the market and their strengths and weaknesses. We provided insights into their product offerings, pricing strategies, and customer experience
- Our team conducted a customer profiling and shopper journey audit, analyzing the behavior and preferences of the client's target customers. We identified opportunities to enhance the customer experience and provided recommendations to improve the customer journey
Strategic Direction
- Our team designed a step-by-step customer journey that aligned with the client's brand values and vision. We focused on creating a seamless shopping experience for their customers, starting from the moment they enter the store until they complete their purchase
- We developed a strategic retail concept with key touchpoints, identifying the most critical areas in the store where customers interact with the brand. Our team worked with the client to ensure that the retail concept was aligned with their vision and provided a unique and memorable experience for their customers
- Our team provided category management recommendations, helping the client optimize their product offerings and improve their sales performance
Retail Concept Creation
- We translated the strategic direction into a physical store design, starting with zoning and layout, ensuring that the store layout was easy to navigate and optimized for customer flow. We provided 3D visualizations and FF&E specifications to bring the design to life and ensure that the final result matched the client's vision
- Our team focused on navigation design and merchandising design, ensuring that the store design was optimized to highlight the brand's products and improve the customer's shopping experience. We provided technical documentation and created a retail guideline for future adaptation, ensuring that the store design was scalable and could be implemented across the client's 100+ stores in the Middle East region
