Overview & Scope
We worked closely with a global leader in the travel retail industry to develop a comprehensive bid package (operational, commercial & technical) inclusive of adaptation of existing owned brands in addition to the creation of new innovative F&B concepts suitable to airport objectives - Bahrain & Dubai Airports - that addressed all aspects of the project. The operational plan included a detailed layout of the proposed outlets, staffing and training requirements, and supply chain logistics. The commercial strategy included revenue projections and a marketing plan to maximize sales and profit. The technical specifications covered all equipment, systems, and processes needed to deliver a high-quality food and beverage experience to travelers.
In addition to the operational, commercial, and technical aspects of the bid package, our team developed a range of new and innovative food and beverage concepts that were tailored to the unique objectives and traveler profiles of each airport. Our approach involved in-depth research and analysis of local and global food and beverage trends, as well as a deep understanding of the cultural and demographic factors that influence traveler behavior. We developed concepts that were designed to appeal to a broad range of tastes and preferences, while also meeting the specific requirements of the airport environment, such as portability, ease of service, and compliance with local regulations.
As a result, the client's bid was successful, and they were awarded the contract to operate food and beverage outlets at the two airports. Our bid package, including the new food and beverage concepts, received high praise from the Stakeholders. The new concepts have since been adapted and rolled out to other airports in the region, further enhancing the client's market leadership and reputation for innovation in the travel retail industry.
Services
Strategy
- Airport specification, requirement & cultural background: We conducted in-depth research on each airport's unique specifications, requirements, and cultural background to ensure that our food and beverage concepts are tailored to the local environment and traveler preferences
- Passenger profiling: We analyzed the demographic, psychographic, and behavioral characteristics of the airport's travelers to develop food and beverage concepts that are appealing and relevant to the target audience
- Local market visit, market specification & local trends review: We conducted on-site visits and market research to understand the local food and beverage landscape and identify current and emerging trends
- Industry trends & best practices: We analyzed the latest food and beverage industry trends and best practices, including technology, sustainability, and menu development
- RFP review & strategy: We reviewed the Request for Proposal (RFP) and developed a customized bid strategy that addresses all requirements and maximizes our client's chances of success
- Concept narrative, USP’s & customer journey for each concept: We developed a compelling concept narrative that conveys the unique selling proposition (USP) of each food and beverage concept and outlines the customer journey from ordering to consumption
- Digital use models: We incorporated digital technologies and solutions to enhance the customer experience and improve operational efficiency
- Bid unique selling point: We identified and emphasized the unique selling point in the bid package to differentiate them from competitors and increase their chances of winning the contract
Design
- Design bid package showcase: We designed a visually appealing and professional bid package that showcases our client's strengths and aligns with the airport's branding and style guidelines
- Bid presentation style, identity, content & format: We developed a clear and concise bid presentation that highlights the key elements of our client's proposal and communicates the benefits of their food and beverage concepts
- Design unique concepts: We created new and innovative food and beverage concepts that are visually appealing and meet the specific requirements and preferences of the airport and its travelers
- Offer (Menu Direction & Format): We designed menus that are easy to read and navigate, highlighted the key selling points of each dish, and included relevant nutritional and allergen information
- Branding (Visual Identity, Logo, Brand Collaterals, POSM Materials): We developed a distinctive visual identity, logo, and brand collaterals that convey the client's brand values and created a memorable and cohesive brand experience for travelers
- F&B interior (Layout, BOH, USP, Interior & Façade 3D): We created detailed layouts, back-of-house (BOH) plans, and 3D renderings of the food and beverage outlets' interior and facade to ensure a cohesive and efficient design
- Adapt existing concepts: We adapted the existing food and beverage concepts to the unique requirements and preferences of the airport and its travelers
