Overview & Scope
The engagement focused on building a multi-brand fragrance and beauty ecosystem tailored for the GCC market.
Our team developed brand concepts across multiple product lines, supported by distinct positioning, naming structures, and storytelling frameworks.
Retail formats including kiosks and stores were conceptualized to align with the sensory nature of the category and enhance in-store engagement.
The outcome was a cohesive and scalable platform integrating brand, product, and retail experience under a unified direction.
Services
Brand Development
Created multiple brand concepts with differentiated positioning, naming, and storytelling frameworks.
Identity & Packaging Systems
Developed visual identity and packaging structures supporting product line expansion and consistency.
Retail Experience Design
Designed store and kiosk concepts integrating sensory engagement and optimized customer journeys.
Retail
Why optimizing retail store layout is crucial?
Retail stores offer an assortment of challenges for attracting buyers. From what items to stock to h...
Retail
Why optimizing retail store layout is crucial?
Retail stores offer an assortment of challenges for attracting buyers. From what items to stock to how many staff should be on the floor at all times, retail shop owners make a lot of decisions.
Retail
Customer Experience in Retail
The retail industry has housed a variety of changes over the last several decades, including a renew...
Retail
Customer Experience in Retail
The retail industry has housed a variety of changes over the last several decades, including a renewed interest on the customer experience.
Retail
Designing Retail Store Layout for Maximum Revenue
Most people feel excited when opening a retail store. As they sort through the products they’ll sell...
Retail
Designing Retail Store Layout for Maximum Revenue
Most people feel excited when opening a retail store. As they sort through the products they’ll sell, make deals with distributors and find the perfect location, most store owners have a lot on their ...
Consumer Goods
Virtual Event Trends in 2022
We live in a digital world. As technology develops, businesses are jumping on to digital trends and ...
Consumer Goods
Virtual Event Trends in 2022
We live in a digital world. As technology develops, businesses are jumping on to digital trends and leveraging their benefits. Virtual events, in particular, are growing in prevalence.