April Lincoln

April Lincoln

April Lincoln


She is a recognized leader in the field of strategy and design, with a proven track record of delivering successful results in multiple industries, as well as an extensive experience in strategy, branding, design & project execution.

About April Lincoln

April has more than 13 years of experience in delivering high impact projects from concept creation to implementation management and oversight across the Middle East, Africa and Europe. 

Prior to being a Partner at Ollen Group, April was heading the Consulting division of a leading retail consultancy & design agency in the Middle East, Africa and Europe region. April is specialized in Retail, Food & Beverage, FMCG, Agribusiness, Hospitality & Leisure and Real Estate, and is a renowned expert in research, strategy, branding, design, and project execution. Some of her engagements included designing and executing retail strategies and customer experiences working with some of the largest retailers and conglomerates, including players and top tier brands such as MAF Carrefour, Spinneys, Seven Eleven, Foodco Holding, Dubai Holding, HMS host food & beverage, Del Monte, Emirates Leisure Retail, Aer Rianta, Dubai Airports and Gulf Drug, among others.


• Interior architecture degree - UNISA University South Africa

• Graphic design degree - UNISA University South Africa

• Fine arts degree - UNISA University South Africa

• Photography degree - UNISA University South Africa

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