April Lincoln
April Lincoln
Partner
She is a recognized leader in the field of strategy and design, with a proven track record of delivering successful results in multiple industries, as well as an extensive experience in strategy, branding, design & project execution.
About April Lincoln
April has more than 13 years of experience in delivering high impact projects from concept creation to implementation management and oversight across the Middle East, Africa and Europe.
Prior to being a Partner at Ollen Group, April was heading the Consulting division of a leading retail consultancy & design agency in the Middle East, Africa and Europe region. April is specialized in Retail, Food & Beverage, FMCG, Agribusiness, Hospitality & Leisure and Real Estate, and is a renowned expert in research, strategy, branding, design, and project execution. Some of her engagements included designing and executing retail strategies and customer experiences working with some of the largest retailers and conglomerates, including players and top tier brands such as MAF Carrefour, Spinneys, Seven Eleven, Foodco Holding, Dubai Holding, HMS host food & beverage, Del Monte, Emirates Leisure Retail, Aer Rianta, Dubai Airports and Gulf Drug, among others.
Qualifications
• Interior architecture degree - UNISA University South Africa
• Graphic design degree - UNISA University South Africa
• Fine arts degree - UNISA University South Africa
• Photography degree - UNISA University South Africa
Published Insights
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“How a Brand Strategy Can Transform Your Business in the UAE” Ollen Group, Apr 17 2024
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“Understanding Brand Benchmarking: Vital Insights for Your Brand's Success” Ollen Group, Feb 26 2024
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“Exploring Retail Design and Its Impact on Your Business Success” Ollen Group, Feb 22 2024
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“Mastering Brand Development: The Art of Effective Brand Expression” Ollen Group, Feb 14 2024
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“Identifying the Latest Digital Trends and Opportunities in UAE Retail” Ollen Group, Feb 06 2024
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“Embracing the Future: 7 Top Retail Interior Trends for 2024” Ollen Group, Jan 10 2024
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“Revenue Growth Management Helps CPG’s Battle Inflation” Ollen Group, Dec 05 2023
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“How to Stand Out in the Crowded Retail World” Ollen Group, Nov 29 2023
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“The Power of Store Design in Influencing Consumer Behavior” Ollen Group, Nov 18 2023
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“The Psychology Behind Why People Buy Luxury Goods” Ollen Group, Nov 16 2023