April has more than 13 years of experience in delivering high impact projects from concept creation to implementation management and oversight across the Middle East, Africa and Europe. 

Prior to being a Partner at Ollen Group, April was heading the Consulting division of a leading retail consultancy & design agency in the Middle East, Africa and Europe region. April is specialized in Retail, Food & Beverage, FMCG, Agribusiness, Hospitality & Leisure and Real Estate, and is a renowned expert in research, strategy, branding, design, and project execution. Some of her engagements included designing and executing retail strategies and customer experiences working with some of the largest retailers and conglomerates, including players and top tier brands such as MAF Carrefour, Spinneys, Seven Eleven, Foodco Holding, Dubai Holding, HMS host food & beverage, Del Monte, Emirates Leisure Retail, Aer Rianta, Dubai Airports and Gulf Drug, among others.