Overview & Scope
Our team was engaged to evaluate a new omnichannel retail and distribution concept focused on accelerating access to sustainability products across Saudi Arabia. The concept combined experience-led retail stores, a B2C e-commerce platform, and B2B warehouse distribution for institutional customers.
The engagement required a full feasibility perspective spanning commercial potential, technical requirements, operating model design, and financial viability. Workshops and interviews with leadership, internal teams, and subject matter experts were used to define priorities, target audiences, and the desired omnichannel customer experience.
Alongside market sizing and segmentation, our team developed the store concept, customer journey, zoning logic, and in-store experience model. The work also included channel strategy, category prioritization, and phased rollout planning across retail, digital, and distribution functions.
The final output was a robust investment case supported by a financial model capturing revenue potential, operational costs, and return scenarios, enabling leadership to evaluate the concept with greater confidence and clarity.
Services
Market Analysis
Conducted market sizing, segmentation, and trend analysis across sustainability product categories in Saudi Arabia to identify demand drivers and priority product clusters.
Business Plan
Defined the omnichannel concept, operating model, channel strategy, and phased market entry roadmap across retail, e-commerce, and warehouse distribution.
Feasibility Study
Developed a complete feasibility framework covering commercial, technical, operational, and financial requirements needed to validate the concept.
Financial Forecasting & Analysis
Built an investment model with revenue scenarios, cost structures, and ROI assumptions to support executive decision-making.
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