Consulting Projects Case Studies

Built an end-to-end feasibility study for a large-scale FMCG manufacturing facility in Saudi Arabia, covering GCC market demand, category-level competition, factory layout and production planning, and a five-year financial model for investment evaluation.

Delivered a forward-looking strategic business plan and integrated financial model for a poultry producer in Saudi Arabia, covering market dynamics, growth levers, operational structuring, and long-term profitability scenarios.

Built an end-to-end feasibility study for a sustainability-focused retail and distribution platform in Saudi Arabia, combining experience stores, e-commerce, and B2B warehouse distribution within a phased investment roadmap.

Delivered a comprehensive growth strategy including market expansion roadmap, organizational structuring, executive alignment, and strategic financial planning to support regional scale-up across Saudi Arabia, the broader GCC, and select MENA markets.

Developed a new lubricants and engine oil brand for the GCC market through end‑to‑end brand strategy, identity design, packaging systems, and brand applications supporting a differentiated industrial brand presence.

Designed a comprehensive in‑store communication framework covering brand hierarchy, promotional messaging, category signage, and customer education elements to improve consistency, clarity, and operational execution across retail environments.

Delivered an end‑to‑end brand creation project for an integrated agriculture and aquaculture business in Saudi Arabia including brand strategy, identity design, guidelines, packaging direction, and brand applications.

Delivered a customer experience assessment and persona-specific journey redesign for an investment services business in Kuwait, combining interviews, workshops, competitive benchmarking, and touchpoint analysis to strengthen brand consistency, engagement, and conversion.

Developed a portfolio turnaround strategy across five GCC markets by auditing multiple brands and retail formats, analyzing over 65,000 customer experience data points, and creating a prioritized roadmap to improve brand performance and retail engagement.

Optimized retail experience and positionning for global fragrances & beauty brands. We optimized retail performance and customer experience for a major global beauty brand across 5 GCC countries. Through comprehensive audits, data analysis, and customized design solutions, we improved the client's d...

Developed a comprehensive study of the UAE sheep and goat market covering value chain dynamics, supply and demand trends, pricing, consumer preferences, and competitive positioning to identify strategic entry and expansion opportunities.

Conducted a national-scale audit of bottled and tap water services in Saudi Arabia, combining market analysis, expert interviews, and customer journey assessment to identify service gaps, experience improvement opportunities, and long-term strategic recommendations.

Delivered a strategic agribusiness market assessment in the UAE covering market drivers, category sizing, competitive positioning, and investment opportunities across fertilizers, seeds, tools, equipment, and related agriculture inputs.

Assessed the viability of a sustainable water infrastructure model in Saudi Arabia through market analysis, consumer behavior assessment, and scenario-based financial modeling. The project enabled stakeholders to evaluate adoption potential, investment attractiveness, and long-term commercial sustai...

Built a five-year strategic business plan for an energy efficiency technology provider in Saudi Arabia. The project combined market assessment, rollout planning, operating model design, and financial forecasting to support expansion, stakeholder alignment, and long-term growth execution.

Developed an end-to-end feasibility study for an integrated aquaculture and agriculture investment in Oman. The project covered market analysis, technical planning, operational requirements, and financial modeling to assess scalability, profitability, and export potential across GCC markets.

Developed a comprehensive strategy to establish an offline retail presence for a leading e-grocery retailer. Our team conducted market research, evaluated operations, and designed an omni-channel experience. The resulting plan included a feasibility study, financial analysis, and high-level transiti...

Transformed the brand of a multinational supermarket chain in the Middle East through innovative private label strategies, effective retail planning, and brand experience design. Improved brand perception, customer engagement, and overall business success with unique selling points, engaging packagi...