Leading Online E-Grocery Retailer Store Design

A leading e-grocery retailer in Europe, having achieved considerable success in the online marketplace. However, the company recognized that a significant market segment could only be reached through the development of an offline retail presence. With a daily order volume averaging 7,000, the company operates through a network of 200 employees in headquarters, 400 in distribution, and 350 in warehousing, giving the company a current market share of 70% in the online food service industry in the Czech Republic. These figures demonstrate the company's strong foundation and potential for further growth.

To achieve the objectives of the offline expansion, we worked with the company to develop a comprehensive strategy. The objectives of the expansion include increasing brand awareness, growing market share, establishing an omni-channel presence, extending the online experience to the offline realm, and promoting cross-conversion between online and offline retail spaces.

We worked with the company to develop a detailed plan for the implementation of these objectives. The plan included the development of new physical retail locations, as well as the creation of an integrated online-to-offline shopping experience for customers. Additionally, the plan emphasizes the importance of consistent branding across both online and offline channels to ensure a seamless experience for customers.

Through this collaboration, the company achieved its goal of establishing itself as a successful omni-channel retailer, expanding its operations to reach a wider market segment while maintaining its status as one of the leading e-grocery retailers in Europe.