Overview & Scope
We helped a prominent retail development revamp its brand and elevate its customer experience. The existing retail development had challenges in effectively communicating its attractions, facilities, offers, and experiences to visitors, resulting in a lack of customer engagement. Our team identified several key areas that required improvement to create a more seamless and enjoyable customer journey.
To tackle the challenges, we focused our efforts on improving wayfinding, communication points, and parking facilities. Our objective was to create an effective system to guide visitors to the retail development and highlight its parking facilities through improved communication and signage. We also designed and implemented internal and external communication points and content to promote the retail development and attract new customers.
In addition to these efforts, we redesigned the masterplan to enhance access points and segregate primary and secondary target audiences. Furthermore, we identified areas for improvement for tenants within the retail development, which helped to improve their customer service and increase their business. Our team's expertise in design and consulting enabled us to identify areas for improvement and implement effective solutions that resulted in an elevated and enjoyable customer experience. As a result of our collaboration, we were able to successfully enhance the brand perception of the retail development and increase customer traffic.
Services
Site Audit
- Conducted an extensive site audit to understand the existing infrastructure and identify areas for improvement
Market Review
- Conducted a thorough market review to identify industry trends and opportunities that can benefit our clients
Consumer Experience Design
- Designed consumer experiences that are tailored to the needs of our clients' target audience, with the goal of creating a seamless and enjoyable experience
Target Profiling - Primary & Secondary
- Conducted target profiling to identify primary and secondary target audiences and create a personalized experience that meets their unique needs
Strategy
- Developed a strategy that aligns with our clients' goals and objectives, while keeping in mind the needs of their target audience
Master Planning
- Redesigned master plans to create an efficient and effective infrastructure that promotes customer engagement and enhances the overall customer experience
Conceptual Design
- Created conceptual designs that showcase our clients' vision for the space, while keeping in mind the needs of their target audience
Design Development
- Developed designs that meet our clients' needs, while keeping in mind their target audience and the overall brand perception they wish to create
