"The fusion of consulting and design is a catalyst for innovation and progress. With passion and expertise, we can create transformative solutions that shape our world and inspire others to do the same."
April Lincoln
Partner
Our experience
Explore our case studies to see how we have helped organizations just like yours achieve their goals through strategic consulting and innovative design.

Global Fragrances and Beauty Brands Strategy
Optimized retail experience and positionning for global fragrances & beauty brands. We optimized ret...

Leading Supermarket Chain Private Labels Design
Transformed the brand of a multinational supermarket chain in the Middle East through innovative pri...

Leading Jewelry Retailer Store Design in UAE
Transformed a jewelry retailer by providing market research, design, and strategy services. Created ...

Leading Jewelry Retailer Store Design in Saudi
Revitalized a leading jewelry retailer's retail environment in Saudi Arabia by providing modern stor...

Home Decor & Accessories Retailer Store Design
Revamped Home Decor & Accessories Retailer's brand and store design with comprehensive design and st...

Global Home Decor & Accessories Store Design
Transformed small family business into a global competitor. Conducted market research, improved bran...

Leading Beauty & Fragrance Retailer Store Design
Created an innovative retail environment that merged online and offline platforms, providing a uniqu...

Luxury Beauty Retailer Store Design in Oman
Revamped shopping experience for a luxury beauty retailer in Oman with a comprehensive strategy and ...

Leading Beauty Retail Brand Store Design
Transformed a leading beauty retail brand's image and retail environment through strategic planning ...

Leading Convenience Retail Chain Marketing
Improved in-store experience and communication strategy for a leading convenience retail chain. Our ...

Leading Organic Food Store Design in UAE
Created a UAE-based organic food store shopping experience for customers. Conducted a market study, ...

Gourmet Grocer and Café Design in Dubai
Designed and implemented a unique retail experience for a leading gourmet grocer and cafe in Dubai. ...

Leading Hypermarket Chain Store Communication
Transformed the in-store communication for a leading hypermarket chain in the Middle East, resulting...

Luxurious Pharmacy Store Design in UAE
Designed a unique and luxurious pharmacy concept that set a new benchmark for luxury healthcare reta...
What we do
Our global management consultancy services are carefully designed to help you achieve your ambitions, solve your challenges and support you through the journey.
Want to know more about us?
Supporting organizations across different industries and sectors

Agribusiness
Explore our expertise in identifying market opportunities, innovating business models, introducing n...

Consumer Goods
Explore our expertise in developing brand equity and product portfolio while navigating changing con...

Retail
Explore our expertise in developing value proposition and customer experience in line with digital d...

Food and Beverages
Explore our expertise in identifying market opportunities, expanding product portfolios, solving sup...

Hospitality & Leisure
Explore our expertise in designing innovative concepts, improving customer experience, gaining custo...

Real Estate
Explore our expertise in designing innovative concepts, improving customer experience, and increasin...

Public Sector
Explore our expertise in studying markets, and designing, budgeting, and managing futuristic strateg...
Latest insights

Retail
How to Create a Scalable Brand Architecture for Global Expansion in 2025
Expanding your brand globally is more possible than ever, and in 2025, with emerging technology and ...

Retail
How to Create a Scalable Brand Architecture for Global Expansion in 2025
Expanding your brand globally is more possible than ever, and in 2025, with emerging technology and shifting consumer behavior, it is more likely to happen.

Retail
The Role of Retail Store Audits in Enhancing In-Store Technology and Customer Engagement
For retail destinations in the United Arab Emirates, the surrounding Middle East, and Africa regions...

Retail
The Role of Retail Store Audits in Enhancing In-Store Technology and Customer Engagement
For retail destinations in the United Arab Emirates, the surrounding Middle East, and Africa regions, technology offers an enticing opportunity to reach more consumers with better sales strategies.

Retail
The Role of Brand Architecture in Building an Omnichannel Strategy for 2025
With brand architecture, the focus is on creating a structure for your brand from which every digita...

Retail
The Role of Brand Architecture in Building an Omnichannel Strategy for 2025
With brand architecture, the focus is on creating a structure for your brand from which every digital marketing strategy, campaign, and reach opportunity will stem.

Retail
The Role of Mobile POS Solutions in Modern Retail
The mobile payment market in the United Arab Emirates (UAE) continues to grow. Mobile point-of-sale ...

Retail
The Role of Mobile POS Solutions in Modern Retail
The mobile payment market in the United Arab Emirates (UAE) continues to grow. Mobile point-of-sale (POS) solutions provide a way for retailers to grow sales anywhere, not just in one fixed location i...

Food and Beverages
The Importance of Brand Story in the Food and Beverage Industry
In a crowded marketplace, brand story helps a food and beverage product stand out. Without it, that ...

Food and Beverages
The Importance of Brand Story in the Food and Beverage Industry
In a crowded marketplace, brand story helps a food and beverage product stand out. Without it, that product lacks character, interest, or attention from would-be consumers.

Agribusiness
Understanding The Potential Applications Of Artificial Intelligence In The Agriculture Sector
While artificial intelligence (AI) may still be new to some areas of the agricultural industry here,...

Agribusiness
Understanding The Potential Applications Of Artificial Intelligence In The Agriculture Sector
While artificial intelligence (AI) may still be new to some areas of the agricultural industry here, there are numerous ways technology, in general, is directly contributing to food stability and lowe...
Reimagine your career
When you join our team, you'll be working alongside some of the brightest minds in the industry, collaborating on exciting projects that challenge you to grow and learn. We're committed to fostering a culture of innovation, creativity, and excellence, and we believe that everyone on our team has something valuable to contribute.
If you're passionate about making an impact and striving for excellence, we'd love to hear from you. Our team is always looking for talented individuals to join our dynamic and innovative team, and we can't wait to see what you can bring to the table.